1 Effective Communication.
2 Focusing on the Participants: When and How To Involve Them.
3 Managing the Product Development Process.
4 Organizing Human Resouces: By Project? By Discipline? As a Matrix?
5 Product Life Cycle: Consumer and Market Research.
6 Shelf Life Considerations and Techniques.
7 Product and Concept Testing: Methods and Cost Control.
8 Case Study: Introducing a New Flavor and Color Ingredient.
9 Food Safety Systems: Anticipating Production and Integration into the Process.
10 Some Lesson Vignettes from Focus Groups and Other Market Research.
11 Equipment Integration in the Process: Patent Questions and Vendor Confidentiality.
12 The Role of Food Packaging in Product Development.
13 Contract Packaging ot In-House Manufacturing?
14 Initial and Progressive Cost Estimates.
These contents originate from a series of structured courses with emphasis on personal experience, practical and realistic case studies, and many tangible examples" (Food & Beverage Reporter, April 2004)
* the authors address the following key components of product development: Managing the Product Development Process, Consumer & Market Research, Making It Happen, Cost & Pricing
* includes a case study and several short case history lessons