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Foundations of Net-Enhanced Organizations

Paperback

$170.95

Foundations of Net-Enhanced Organizations

Detmar Straub

ISBN: 978-0-471-44377-3 July 2003 496 Pages

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Description

This text is designed for e-commerce courses for general business students, rather than IS majors, at the undergraduate or MBA level. It focuses on models and strategies rather than going into depth on e-commerce technologies. The concentration is on organizations, and particularly profit-making institutions. The intention is to explore the ways in which an organization can become technically and operationally proficient in e-commerce. The range of topics is broad, making it a solid introductory text. Part of our new e-commerce series. Straub is among the top researchers in his field.

Related Resources

Module I. Fundamental Concepts
* The Migration from Traditional to Net-Enhanced (NE) Organizations and Systems
* Principles of New Economy Business
* Structures, Frameworks and Classes of NE Actvity
Module II. NE Technologies
* The Basic NE Infrastructure
* Middleware Technologies and Applications for NE
* E-Security, Trust and Payments
Module III. Strategizing for Net-Enhancement
* NE Strategy
* Business Models and Strategic Planning for E-Commerce
* Cybermediaries
* Strategic Partnering, Outsourcing and Virtuality
Module IV. Implementation and Roll-Out
* E-Marketing in B2C and B2B Spaces
* Implementing Solutions
* Technological Impediments and Managerial Options
* Considerations of Social Issues: Internet Law, Ethics, Privacy, and Social Change
* Competing Internationally
Module V. Looking Ahead
* Trends, Reflections and Wrap-up.
  • Selection of topics are a strength- ideally suited for the business major.
  • Integration of technology and business models.
  • Focus on the new economy.
  • Strong website with frequent updates.