Skip to main content

Gear Up: Test Your Business Model Potential and Plan Your Path to Success

Gear Up: Test Your Business Model Potential and Plan Your Path to Success

Lena Ramfelt, Jonas Kjellberg, Tom Kosnik

ISBN: 978-0-857-08562-7

May 2014, Capstone

192 pages

In Stock

$40.00

Description

Transform your business idea into a high potential venture

Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. Developed at Harvard Business School and Stanford University, it's a bootcamp with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs, innovative executives and business students a toolkit to bring their ideas to life and transform them into high potential ventures.

Gear Up offers a useable business tool for assessing the needs of a business idea and helps you create a plan of action to promote business success. By working through the chapters of the book, you get to create a winning strategy based on recommendations tried and tested by executives around the world.

Gear Up offers:

- A step by step guide to help you build a foundation for your business opportunity

- Solid business framework formulated from entrepreneurs, academics and real life experience

- A highly practical workbook with visual, full-colour design and compelling layout

Gear Up also comes with educators' support materials available at gearupventures.com

  • PowerPoint presentations with teaching notes
  • Online course materials
  • Course Schedule
  • Evaluation Forms
  • Certificate for students who complete the course

Coming soon! - An innovative, interactive digital toolkit

Gear Up Virtual Toolkit (powered by You Noodle): A digital platform where participants can present their enterprise idea, work through the framework, answering questions and get real-time feedback from their facilitator/educator. The tool will even generate a ready-made PowerPoint presentation at the end of the process!

Gear Up Mobile App (powered by We Chat): This app allows students to answer questions from their lecturers or vote in real-time from their phones within the classroom. The app promotes student engagement and class participation.

Related Resources

Instructor

Request an Evaluation Copy for this title

CUSTOMERS 12

DELIGHT 30

CUSTOMER ACQUISITION 48

BUSINESS MODEL 68

PARTNERS 84

COMPETITORS 100

GO GLOBAL 116

TEAM 128

REALITY CHECk 142

SYNC YOUR GEARS 154