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Generation Impact: How Next Gen Donors Are Revolutionizing Giving



Generation Impact: How Next Gen Donors Are Revolutionizing Giving

Sharna Goldseker, Michael Moody

ISBN: 978-1-119-42285-3 September 2017 336 Pages


An insider’s guide to the coming philanthropic revolution

Meet the next generation of big donors—the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe their ambitious plans to revolutionize giving so it achieves greater impact. And learn how to help them succeed in a world that needs smart, effective donors now more than ever.  

As “next gen donors” step into their philanthropic roles, they have not only unprecedented financial resources, but also big ideas for how to wield their financial power. They want to disrupt the traditional world of charitable giving, and they want to do so now, not after they retire to a life of philanthropic leisure.

Generation Impact pulls back the curtain on these rising leaders and their “Impact Revolution,” offering both extensive firsthand accounts and expert analysis of the hands-on, boundary-pushing, unconventional strategies next gen donors are beginning to pursue. This fascinating book also shows another side of the donors in Generation Impact: they want to respect the past even as they transform the future. They are determined to honor the philanthropic legacies and values they’ve inherited by making big giving more effective than ever before. If they succeed, they can make historic progress on causes from education to the environment, from human rights to health care.

Based on years of research and close engagement with next gen donors, Generation Impact offers a unique profile of the new faces of philanthropy. Find out, directly from them:

  • How they want to revolutionize giving to expand its positive impact on our lives and our communities.
  • Which causes interest them, how they want to engage with those causes … and, perhaps more important, how they do not want to engage.
  • Which new tools and strategies for change excite them most.
  • What they are learning from previous generations, and what they want to bring to their work alongside those generations.
  • How we can all ensure their historic potential is channeled in ways that make our world better.

The Impact Revolution will be messy, but it could also result in solutions for some of our most persistent problems. Generation Impact offers targeted, practical advice to parents, families, and their advisors, as well as nonprofit professionals—those who work closest with these next gen donors—on how to engage, nurture, and encourage them as they reshape major giving and make their mark on history. Help them channel their enthusiasm—and their wealth—to make the most positive difference in a world with such great need.


Introduction: The Most Significant Philanthropists Ever

PART ONE:  The Impact Revolution

Chapter 1: Show Me the Impact

Feature: Daniel Lurie 

Chapter 2: Changing Strategies for a New Golden Age

Feature: Mary Galeti

Chapter 3: Why Not Innovate?

Features: Justin Rockefeller, Scott Belsky

PART TWO: Going All In

Chapter 4: The “Do Something” Generation

Features: Victoria Rogers, Hannah Quimby

Chapter 5: More Than an ATM

Features: Jenna Segal, Hadi Partovi

Chapter 6: Inspirational Peer Pressure

Feature: Jenna Weinberg

PART THREE:  Respectful Revolutionaries

Chapter 7: Living My Values Seamlessly

Features: John Rutherford Seydel, Justin Rockefeller

Chapter 8: On the Shoulders of Giants

Features: Alexander Soros, John Rutherford Seydel

Chapter 9: Fielding a Multigenerational Team

Feature: Katherine Lorenz

Chapter 10: Next Gen Philanthropic Identity

Feature: Sara Ojjeh

Conclusion: Making the Most of the Golden Age of Giving

Appendix: Methods and Data