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Generation Z Goes to College

Generation Z Goes to College

Corey Seemiller, Meghan Grace

ISBN: 978-1-119-14345-1 January 2016 Jossey-Bass 320 Pages


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Say Hello to Your Incoming Class—They're Not Millennials Anymore

Generation Z is rapidly replacing Millennials on college campuses. Those born from 1995 through 2010 have different motivations, learning styles, characteristics, skill sets, and social concerns than previous generations. Unlike Millennials, Generation Z students grew up in a recession and are under no illusions about their prospects for employment after college. While skeptical about the cost and value of higher education, they are also entrepreneurial, innovative, and independent learners concerned with effecting social change. Understanding Generation Z's mindset and goals is paramount to supporting, developing, and educating them through higher education.

Generation Z Goes to College showcases findings from an in-depth study of over 1,100 Generation Z college students from 15 vastly different U.S. higher education institutions as well as additional studies from youth, market, and education research related to this generation. Authors Corey Seemiller and Meghan Grace provide interpretations, implications, and recommendations for program, process, and curriculum changes that will maximize the educational impact on Generation Z students.

Generation Z Goes to College is the first book on how this up-and-coming generation will change higher education.

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About this Book ix

About the Authors xi

Acknowledgments xiii

Preface xv

Introduction xxi

CHAPTER 1:Who Is Generation Z? 1

CHAPTER 2: Beliefs and Perspectives 25

CHAPTER 3: Communication Platforms and Preferences 57

CHAPTER 4: SocialMedia Use 65

CHAPTER 5: Friends, Family, and Romance 87

CHAPTER 6: Cares and Concerns 97

CHAPTER 7: Engagement and Social Change 129

CHAPTER 8: Leadership Styles and Capacities 151

CHAPTER 9: Maximizing Learning 173

CHAPTER 10:Working with Generation Z 191

References 229

Index 267