Part One: GET BACKED.
1 Problems over passion – the real characteristics of winning business ideas.
2 The traits of the entrepreneur – it’s all in the mindset.
3 Nothing new under the sun – the same old problems, some brand new solutions.
4 Research, research, research.
5 Mastering the ‘master plan’ – business plans are templates, not straitjackets.
6 The money – who has it and why you might just get your hands on some of it.
7 Another day over and deeper in debt – leveraging the investment.
Part Two: GET BIG.
8 You must be this high to go on the ride – why babies can’t swim.
9 The path to growth – and riches too.
10 Selling fivers for a tenner – why margins matter most.
11 Taking charge – good management’s a simple yet rare commodity.
Part Three: GET BOUGHT.
12 What’s it to you? Calculating value.
13 Dressing to kill – preparing your business for sale and getting the timing right.
14 Pay day – selling up.
15 Floating Off.
16 Getting a second life.
About the Author.