Skip to main content

Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage

Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage

Anil K. Gupta, Haiyan Wang

ISBN: 978-0-470-28424-7

Feb 2009, Jossey-Bass

272 pages

In Stock

$29.95

Description

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:
  • Both provide mega-markets for almost every product and service
  • Both have platforms that will dramatically reduce the company's global cost structure
  • Both have platforms that will significantly boost the company's global technology and innovation base
  • Both are springboards for the mergence of new fearsome global competitors.

This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.

Preface ix

Acknowledgments xv

1 China and India—Four Stories Rolled into One 1

2 Think China and India, Not China or India 39

3 Megamarkets and Microcustomers 63
Fighting for Local Market Dominance

4 Leveraging China and India for Global Advantage 97

5 Competing with Dragons and Tigers on the Global Stage 139

6 The War for Talent 175
Dealing with Scarcity in the Midst of Plenty

7 Global Enterprise 2020 203

Notes 229

The Authors 239

Index 243

VISIT THE AUTHOR'S WEBSITE AT www.gettingchinaandindiaright.com  for videos, author blogs, and more!
  • Helps business leaders develop robust global strategies in the age of China and India by uncovering the surprising range of hidden opportunities and challenges presented by these emerging giants
  • Discusses how China and India are the only two countries to feature four different realities, each strategically crucial to the future of any global enterprise