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Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage

Hardcover

$29.95

Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage

Anil K. Gupta, Haiyan Wang

ISBN: 978-0-470-28424-7 February 2009 Jossey-Bass 272 Pages

Description

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:
  • Both provide mega-markets for almost every product and service
  • Both have platforms that will dramatically reduce the company's global cost structure
  • Both have platforms that will significantly boost the company's global technology and innovation base
  • Both are springboards for the mergence of new fearsome global competitors.

This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.

Preface ix

Acknowledgments xv

1 China and India—Four Stories Rolled into One 1

2 Think China and India, Not China or India 39

3 Megamarkets and Microcustomers 63
Fighting for Local Market Dominance

4 Leveraging China and India for Global Advantage 97

5 Competing with Dragons and Tigers on the Global Stage 139

6 The War for Talent 175
Dealing with Scarcity in the Midst of Plenty

7 Global Enterprise 2020 203

Notes 229

The Authors 239

Index 243

Gupta and Wang Speaking Engagements Find out where Gupta and Wang are speaking next, how to reach them, and more.
Inside the Deal: Smith School's Anil Gupta on M&A in China and India Economic growth in China and India may be projected to slow in 2009, but that doesn't mean opportunities for foreign buyers will dry up. In fact, the opposite is true. In this edition of Inside the Deal, Anil Gupta, professor of strategy at the Smith School of Business and author of the forthcoming book Getting China and India Right, tells Suzanne Stevens that the opportunity to acquire attractive targets in those developing countries - at bargain prices - has never been better.
The Wall Street Journal’s Carol Hymowitz interviews Dr. Anil K. Gupta The Wall Street Journal’s Carol Hymowitz interviews Dr. Anil K. Gupta about how foreign companies can develop markets for their products in China and India.
Wall Street Journal Interview with Anil Gupta Anil Gupta, of the Robert H. Smith School of Business at the University of Maryland, talks to WSJ's Carol Hymowitz about how companies are building new business models from the ground up as they move into China, India and other developing countries.
Wall Street Journal Interview with Anil Gupta and Haiyan Wang In the April 28, 2007 issue of the Wall Street Journal, Anil Gupta and Haiyan Wang tell how to get China and India right.
VISIT THE AUTHOR'S WEBSITE AT www.gettingchinaandindiaright.com  for videos, author blogs, and more!
  • Helps business leaders develop robust global strategies in the age of China and India by uncovering the surprising range of hidden opportunities and challenges presented by these emerging giants
  • Discusses how China and India are the only two countries to feature four different realities, each strategically crucial to the future of any global enterprise