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Getting Entrepreneurial!: Creating and Growing Your Own Business in the 21st Century

Paperback

$19.00

Getting Entrepreneurial!: Creating and Growing Your Own Business in the 21st Century

Larry C. Farrell

ISBN: 978-0-471-44414-5 August 2003 240 Pages

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Description

Getting Entrepreneurial! is the definitive guide for would-be entrepreneurs, covering everything you need to know to put your financial future in your own hands. But far beyond reciting business school fundamentals, this book shows you how to create and innovate, turn your idea into a great business, and grow that business to maturity. Author Larry Farrell gives you the secrets of the world’s greatest entrepreneurs, in an easy-to-follow format that covers:
  • The four bedrock business fundamentals of the world’s greatest entrepreneurs
  • Sense of mission–the entrepreneurial way to identify and deliver product/market winners
  • Customer/product vision–creating entrepreneurial passion to produce continuous growth…and more!

Don’t delay—order your copy today!

Acknowledgments.

Preface.

Introduction.

Chapter 1. Sense of Mission.

Chapter 2. Customer/Product Vision.

Chapter 3. High-Speed Innovation.

Chapter 4. Self-Inspired Behavior.

Conclusion.

Index.

 

"...shows the best ways to make your relationship between customer and product even smoother..." (Internet Works, February 2004)