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Getting Started in Small Business For Dummies, 2nd Australian and New Zealand Edition

Getting Started in Small Business For Dummies, 2nd Australian and New Zealand Edition

Veechi Curtis

ISBN: 978-1-118-22284-3

Feb 2013

200 pages


Ensure success when starting your small business with this must-have introductory guide

Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence.

  • Create your first business plan — discover how to develop smart business strategies and build a roadmap for success
  • Learn the legal jargon — protect your ideas and register your business properly
  • Market your business strategically — establish who your key customers are, research your rivals, and create a killer marketing plan
  • Take the stress out of bookkeeping — ensure all of your admin is covered, from choosing accounting software to handling petty cash
  • Master online marketing — explore different ways to reach customers with keyword optimisation and other online tools

Open the book and find:

  • Advice about being your own boss
  • Secrets for matching sales goals to savvy marketing strategies
  • Guidelines for keeping your finances in shape
  • A step-by-step guide to profit margins
  • Tips on using social media to promote your business

Learn to:

  • Decide what type of small business is right for you
  • Put together a winning business plan
  • Understand your financial and legal obligations
  • Maximise your online presence
Introduction 1

Part I: First Steps 5

Chapter 1: Is Small Business for You? 7

Chapter 2: Buying a Business 21

Part II: Jump In, Get Wet 33

Chapter 3: Planning for Success 35

Chapter 4: Getting the Legals Right 55

Chapter 5: Creating Your Marketing Plan 73

Part III: The Nitty-Gritty 89

Chapter 6: Becoming an Employer 91

Chapter 7: Cooking the Books 109

Chapter 8: Understanding Financial Statements 127

Chapter 9: Calculating Margins and Ratios 145

Part IV: The Part of Tens 161

Chapter 10: Ten (Well, Almost!) Tips for Online Marketing 163

Index 173