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Getting a Social Media Job For Dummies

Getting a Social Media Job For Dummies

Brooks Briz , David Rose

ISBN: 978-1-119-00266-6

Apr 2015

384 pages

In Stock



Your no-nonsense guide to getting a job in social media

Looking to snag a social media position? This fun and practical guide shows you how to stand out from the competition and land your dream job in social media. Inside, you'll find expert and easy-to-follow guidance on where you should look for a job in social media, how to research companies to target, the social media sites where you should be active, and much more. Plus, you'll get resume and cover letter writing tips, answers to tricky interview to woo potential employers, and advice on creating a valuable social media position within your current company. You will also benefit from sample resumes, resume templates, and videos available to download and view online.

From SEO specialists to online community managers, social media positions are the latest buzz in the job market. As businesses have come to value the competitive edge that a strong social media presence can offer, these jobs have quickly evolved from short-term, peripheral positions to highly sought-after careers. With the help of Getting a Social Media Job For Dummies, job candidates in the social media sphere can hone their skillsets and stand head-and-shoulders above the crowd to not only land an interview, but to score a job in this exciting field.

  • Position yourself wisely in a crowded and rapidly growing field
  • Be active on key social sites
  • Write a winning resume that gets your foot in the door
  • Create a social media position in any company

Packed with expert, authoritative information—and with a dash of humor thrown in for fun—Getting a Social Media Job For Dummies is your go-to handbook for landing a social media position.

Introduction 1

About This Book 1

Foolish Assumptions 2

Icons Used in This Book 3

Beyond the Book 3

Where to Go from Here 3

Part I: So You Want to Work in Social Media 5

Chapter 1: The Big Picture of Social Media Jobs 7

Chapter 2: Seeing Yourself in a Social Media Job 21

Chapter 3: Key Social Media Concepts You Should Know 33

Part II: Getting Your Social Media Education 47

Chapter 4: Roles in Social Media Revealed 49

Chapter 5: Foundations of Social Media Education 63

Chapter 6: Making Your Own Way 83

Chapter 7: Knowing Your Social Media Tools 91

Part III: Finding Your Fit with the Right Organization 105

Chapter 8: Life as a Social Media Consultant 107

Chapter 9: Working as an In]House Social Media Specialist 127

Chapter 10: Living on the Edge with a Start]Up 137

Chapter 11: Starting Your Own Social Media Company 153

Part IV: Becoming a Top Social Media Pro 169

Chapter 12: Building Your Network and Your Brand 177

Chapter 13: Creating a Winning Résumé 217

Chapter 14: Preparing to Nail Your Interview 231

Chapter 15: Becoming a Star Employee 253

Part V: Your Day]to]Day Social Media Responsibilities 261

Chapter 16: Creating Reasonable Expectations 263

Chapter 17: Getting Ahead 279

Chapter 18: Getting a Job Even if You Have One 293

Part VI: The Part of Tens 311

Chapter 19: Ten Social Media Best Practices 313

Chapter 20: Avoiding Ten Common Social Media Job Mistakes 319

Chapter 21: Ten Ways to Stand Out from the Crowd 325

Chapter 22: Top Ten Social Media Resources 331

Glossary 335

Index 341