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Giving 2.0: Transform Your Giving and Our World



Giving 2.0: Transform Your Giving and Our World

Laura Arrillaga-Andreessen

ISBN: 978-1-118-14857-0 September 2011 Jossey-Bass 320 Pages


Gold Medal Winner; Philanthropy, Charities, and Nonprofits; 2012 Axiom Business Book Awards

Giving 2.0 is the ultimate resource for anyone navigating the seemingly infinite ways one can give. The future of philanthropy is far more than just writing a check, and Giving 2.0 shows how individuals of every age and income level can harness the power of technology, collaboration, innovation, advocacy, and social entrepreneurship to take their giving to the next level and beyond.

Major gifts may dominate headlines, but the majority of giving still comes from individual households—ordinary people with extraordinary generosity. Even in 2009, at a time of deep recession, individual giving averaged almost $2,000 per household and drove 82% of the $300 billion donated that same year. Based on her vast experience as a philanthropist, academic, volunteer, and social innovator, Arrillaga-Andreessen shares the most effective techniques she herself pilots and studies and a vast portfolio of lessons learned during her lifetime of giving. Featuring dozens of stories on innovative and powerful methods of how individuals give time, money, and expertise—whether volunteering and fundraising, leveraging technology and social media, starting a giving circle, fund, foundation, or advocacy group, or aspiring to create greater social impact—Giving 2.0 shows readers how they can renew, improve, and expand their giving and reach their fullest potential.

A practical, entertaining, and inspiring call to action, Giving 2.0 is an indispensable tool for anyone passionate about creating change in our world.

Introduction 1

1 giving yourself 13

A Donation More Valuable Than Money

2 connecting the drops 43

New Ways to Make a World of Difference

3 charting a course 67

Smart Choices with Your Checkbook

4 determining a destination 101

Assess Your Aspirations and Impact

5 game changers 127

Transform the World with Shared Ideas

6 something ventured 153

Give and Learn by Getting Together

7 changing minds 175

A Tool on the Road to Transformation

8 family matters 201

Gifts That Keep on Giving

9 in the trenches 227

Get Big Results from a Small Nonprofit

epilogue: the time is NOW 255

appendix I 259

Creating Your Giving Journal

appendix II 263

Vehicles for Giving

appendix III 267

Resources for Giving

appendix IV 270

Jargon Buster

Notes 286

Note of Gratitude 289

About the Author 295

Index 297

“Giving 2.0 empowers everyone—from volunteers to donors to advocates—to get the most out of their giving and themselves.”
Melinda Gates, cochair and trustee, Bill & Melinda Gates Foundation

“Giving 2.0 is a real gift to anybody committed to using his or her life, resources, and energies to make the world a better place. I've been involved in philanthropy, nonprofit organizations, and fundraising for over 20 years, and this is without a doubt the most comprehensive and accessible guide to smart philanthropy that I have ever encountered. It's both an inspiring call for a culture of giving and an excellent, indeed essential manual of practical steps people can take to maximize their positive impact on the world.”
-Edward Norton, actor and cofounder, Crowdrise

“Laura Arrillaga-Andreessen is a brilliant storyteller who has the rare gift of animating both the heart and mind of philanthropy. A compelling read, Giving 2.0 draws richly on the credibility of her personal journey as well as her broad academic expertise. It is brimming with persuasive evidence and practical resources for all types of philanthropists, from those just beginning to those with significant experience looking to more effectively evaluate their progress and enhance their efforts. Giving 2.0 is a must-read for anyone eager to change the world.”
Judith Rodin, president, Rockefeller Foundation

“Laura Arrillaga-Andreessen shows us the power of new thinking around philanthropy and inspires readers to make a difference. Giving 2.0 is an important bookone that will empower a new generation of philanthropists and make the world a better place.”
—Marc Benioff, chairman and CEO,, and author, Behind the Cloud

Giving 2.0 redefines philanthropy, revealing through compelling stories that charity is not just about donating money. This powerful book will inspire you to use your time, expertise and voice to have an enduring impact. Laura Arrillaga-Andreessen shows us that everybody can help to change the world.”
—Sheryl Sandberg, COO, Facebook

“A highly engaging book, written by a national leader in philanthropy, Giving 2.0 is a must-have resource for present and future donors at any level. Laura Arrillaga-Andreessen beautifully captures the most important principles for giving with your hands, your heart, and your head. Her compelling personal stories, as well as inspiring examples of effective donors of all ages and incomes, provide practical and inspirational insights, ideas, and innovations that underlie the art of giving well.”
John Hennessy, president, Stanford University

“At last! This terrific book cuts through the jargon to demystify philanthropy, proving what's possible when givers put their hearts and minds to issues that really matter. Laura Arrillaga-Andreessen's profiles in great giving are beautifully rendered, her insights fresh and compelling, and her practical how-tos pitch perfect. Giving 2.0 should become the indispensable guide for everyone who's ready to make the most of what they have to give!”
—Sally Osberg, president and CEO, Skoll Foundation

“Through vignettes of individual and family philanthropists, Laura Arrillaga-Andreessen, a great philanthropist and leader in her own right, captures both the passion and the tough analysis and decision-making necessary to turn that passion into results. In a highly engaging style, she covers the value of having clear goals for one's own philanthropy; the importance of supporting an organization's real needs, even for quotidian back office functions; and how to undertake appropriate due diligence and evaluation. Giving 2.0 offers a bounty of valuable information for donors of all levels.”
—Paul Brest, president, William and Flora Hewlett Foundation, and coauthor, Money Well Spent

“Laura Arrillaga-Andreessen has made a great contribution to the philanthropy of this country, combining personal experience and passion with professional insight to create a deeply valuable resource that will help families throughout their philanthropic journeys. Giving 2.0 is a book that provides rich stories, inspiration, and information relevant to all as they continue to give generously of both time and money.”
—Carol Larson, president and CEO, Packard Foundation

Giving 2.0 opens the door to a new era of philanthropy in which everyone, at every giving level, can combine new and innovative approaches with the power of the Internet to achieve positive social impact and personal joy, whether by helping their neighbors next door or across the world. It offers a rare perspective from one of philanthropy's most thoughtful leaders that makes it essential reading for anyone who wants to make giving a meaningful part of his or her life.”
—Leslie Crutchfield and Mark Kramer, coauthors, Do More Than Give

“Research shows that happiness comes from spending time connecting with others, not just having or spending money. Giving 2.0 shows how connected the world is, and how to determine the role you'd like to play in changing the world. Whether donating time, money, skill, or voice, Giving 2.0 can show you how to gain greater happiness and fulfillment from your efforts.”
—Jennifer Aaker, coauthor, The Dragonfly Effect, and professor, Stanford Graduate School of Business