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Global Communication: Theories, Stakeholders, and Trends, 3rd Edition

Global Communication: Theories, Stakeholders, and Trends, 3rd Edition

Thomas L. McPhail

ISBN: 978-1-444-32595-9

May 2012

416 pages

Select type: E-Book

$59.95

Description

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike.  
  • Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective
  • Updates the story of arab media with a section on ""Arab Media and the Al Jazeera Effect"" by Middle East-based expert Lawrence Pintak
  • Covers the global war on terrorism and the substantial US investment in Iraqi media
  • Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood
  • Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media 
List of Figures and Tables.

Notes on Contributors.

Preface.

1 Global Communication: Background.

2 Development Research Traditions and Global Communication.

3 The Message: The Role of International Organizations.

4 Public Diplomacy: New Dimensions and Implications (Nancy Snow).

5 The Medium: Global Technologies and Organizations.

6 Internet: The Evolving Frontier.

7 American Multimedia Conglomerates.

8 Non-US Stakeholders of Multimedia Conglomerates.

9 Euromedia: Integration and Cultural Diversity in a Changing Media Landscape (Alexa Robertson).

10 Global Issues, Music, and MTV.

11 CNN: International Role, Impact, and Global Competitors.

12 The Roles of Global News Agencies.

13 Arab Media and the Al-Jazeera Effect (Lawrence Pintak).

14 Media Globalization in Asia (Junhao Hong).

15 The Role of Global Advertising.

16 Summary and Conclusions.

Select Bibliography.

Index.

  • Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective
  • Updates the story of arab media with a section on ""Arab Media and the Al Jazeera Effect"" by Middle East-based expert Lawrence Pitnak
  • Covers the global war on terrorism and the substantial US investment in Iraqi media
  • Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood
  • Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media 
  • Includes three completely new chapters on Asian media, Euromedia, and public diplomacy from a post 9/11 perspective
  • Updates the story of arab media with a section on ""Arab Media and the Al Jazeera Effect"" by Middle East-based expert Lawrence Pitnak
  • Covers the global war on terrorism and the substantial US investment in Iraq media
  • Provides updated accounts and overviews of the largest and most important media corporations from around the world, including everything from MTV and CNN to Bollywood
  • Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media