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Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials, 2nd Edition

Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials, 2nd Edition

Ruth C. Clark, Chopeta Lyons

ISBN: 978-0-470-54744-1

Nov 2010

420 pages

In Stock

$89.00

Description

Are you getting the most learning value from visuals? Thoroughly revised and updated, Graphics for Learning is the second edition of the bestselling book that summarizes the guidelines for the best use of graphics for instructional materials, including multimedia, texts, working aids, and slides. The guidelines are based on the most current empirical scientific research and are illustrated with a wealth of examples from diverse training materials. The authors show how to plan illustrations for various types of content, including facts, concepts, processes, procedures, and principles. The book also discusses technical and environmental factors that will influence how instructional professionals can apply the guidelines to their training projects.

Praise for the First Edition

""For years I've been looking for a book that links cognitive research on learning to graphics and instructional design. Here it is! Ruth Clark and Chopeta Lyons not only explain how to make graphics work—they've created a very interesting read, full of useful guidelines and examples.""
Lynn Kearny, CPT, instructional designer and graphic communicator, Graphic Tools for Thinking and Learning

""Finally! A book that integrates visual design into the larger context of instructional design and development.""
Linda Lohr, Ed.D., author, Creating Graphics for Learning and assistant professor, University of Northern Colorado

Acknowledgments vii

Foreword to the Second Edition ix

Introduction: Getting the Most from This Resource xiii

SECTION ONE: THE FOUNDATION 1

CHAPTER 1 The Power of Visuals 3

CHAPTER 2 Three Views of Instructional Visuals 15

CHAPTER 3 A Visual Design Model for Planning Graphics Systematically 29

SECTION TWO: HOW TO USE VISUALS TO SUPPORT PSYCHOLOGICAL LEARNING PROCESSES 45

CHAPTER 4 Graphics and Learning 49

CHAPTER 5 Plan Graphics That Direct Attention 65

CHAPTER 6 Plan Graphics That Leverage Prior Knowledge 85

CHAPTER 7 Plan Graphics That Minimize Irrelevant Mental Load 97

CHAPTER 8 Plan Graphics to Help Learners Build Mental Models 115

CHAPTER 9 Plan Graphics That Support Transfer of Learning 135

CHAPTER 10 Plan Graphics for Motivation and Learning 153

CHAPTER 11 Plan Graphics to Leverage Individual Differences 169

SECTION THREE: HOW TO VISUALIZE LESSON CONTENT 181

CHAPTER 12 How to Visualize Procedures 185

CHAPTER 13 How to Visualize Concepts 203

CHAPTER 14 How to Visualize Facts 217

CHAPTER 15 How to Visualize Processes 231

CHAPTER 16 How to Visualize Principles 247

SECTION FOUR: HOW TO PLAN AND COMMUNICATE YOUR VISUALS 265

CHAPTER 17 Determine the Context 269

CHAPTER 18 Design Your Visual Approach 287

CHAPTER 19 Visualize Individual Graphics 305

CHAPTER 20 Communicate and Lay Out Your Graphic Plans 323

CHAPTER 21 Apply the Principles 345

Glossary 368

References 379

About the Authors 388

Index 389