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Growth Champions: The Battle for Sustained Innovation Leadership

Growth Champions: The Battle for Sustained Innovation Leadership

The Growth Agenda, Tim Jones (Editor), Dave McCormick (Editor), Caroline Dewing (Editor)

ISBN: 978-1-119-96122-2

Mar 2012

256 pages



Unique insights and fresh perspectives on business growth and innovation

Growth is a priority for most businesses, but one that's elusive and difficult to achieve. But some companies do it well, delivering sustainable growth year after year. What makes those companies so special? And what can you and your business learn from them?

Growth Champions looks at 20 leading global organizations and identifies the key elements that drive their success. These growth champions include such companies as PepsiCo, Apple, Rolls Royce, Google, Audi, and P&G. While many share some common traits, they all take different paths to growth using different formulas to achieve it. Here, you'll learn how they formulate and execute strategies, motivate and engage people, build a growth culture, and develop and use distinctive competencies to stay ahead of the pack.

About The Growth Agenda iv

About the Contributors v

Introduction 1

Part I – The Growth Agenda: The Changing Dynamics of Innovation 13

1 – Why Growth? The Economist’s Perspective 16

2 – Alternative Strategic Approaches to Growth 24

3 – Drivers of Change 37

4 – New Approaches to Growth 49

Part II – The Growth Champions 57

5 – Nestlé and PepsiCo – Changing food and drink for the better 61

6 – Audi and Samsung Electronics – Design as the growth driver 81

7 – Reckitt Benckiser and Procter & Gamble – Making the most of insight 101

8 – Starwood Hotels and Inditex – Delivering a unique customer experience 121

9 – Amazon and Google – Expertly using data to get ever closer

to customers 143

10 – Narayana Hrudayalaya and Novo Nordisk – Reinventing healthcare 163

11 – Rolls-Royce and ARM – Technology partnerships for growth 183

12 – BASF and Shell – Growth in a resource-constrained world 201

13 – Tata and Bharti – Leapfrogging from India 221

14 – LEGO and Apple – Bringing magic to the everyday 241

Part III – The Growth Challenge: Lessons for the Future 265

15 – Key Characteristics 267

16 – Further Common Traits 281

17 – Future Challenges 287

18 – The Growth Agenda – The Essential Implications 298

Resources and References 302

Appendix Key Data for the Growth Champions 313

Contributor Credits 332

Index 333