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Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales

Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales

Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson

ISBN: 978-0-471-16568-2

Apr 1997

320 pages

Select type: Paperback

In Stock

$46.00

Description

"Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty." -- Og Mandino, author The Greatest Salesman in the World

"The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. It is loaded with practical, proven principles, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend." -- Brian Tracy, author The Psychology of Achievement.

"Guerrilla Trade Show Selling is pure platinum for anyone who has to or wants to effectively work the trade show floor. It's loaded with practical, down-to-earth ideas worth thousands of dollars to anyone who reads and implements its great advice." -- Dr. Tony Alessandra, author The Platinum Rule.

"More about trade shows and sales techniques than I ever knew existed. The authors actually turn exhibiting into a profit center!" -- Alan Weiss, PhD, author Million Dollar Consulting
What You Can Achieve at a Trade Show (That You Never Thought You Could).

How to Pick the Right Show.

Why a Potent Exhibit Strategy Sets the Stage for Maximum Sales.

How to Turn Your Exhibit into a Buyer Magnet.

The Rewards of Guerrilla Selling on the Trade Show Floor.

Setting Up at the Show with No Hassles, in Record Time.

Trade Show Peak Performance.

Making the Connection That Creates a New Customer.

Guerrilla Presentations They'll Never Forget.

Inside Secrets Trade Show Pros Know and Use.

How to Make Your Show Really Pay Off Big.

How to Measure Your Show Success.

Bibliography.

Appendix.

Index.