About the Author
Across several of London’s Advertising and Communications agencies, Alex has worked with some of the world’s largest brands and businesses, including British Airways, GlaxoSmithKline, RBS, Coca-Cola, Nestlé, Diageo, Nokia and the UK Government.
In particular, Alex has worked broadly in the areas of sustainability and corporate responsibility, whether reducing the size of cat-food boxes, preventing children from using their phones for bullying or working towards a single, universal charger. He lives in South London, and works at DDB.
Since abandoning his academic research program (a hopelessly inadequate attempt to fuse sociolinguistics with cognitive pragmatics), Bambos has worked or consulted for a variety of organisations (Added Value, BBC, BBH, VCCP) in a strategic marketing and communications capacity. Having been unable to finish reading any books on marketing communications, he has always wanted to write one that was readable from beginning to end. He believes this has now been achieved.
He currently lives in West Berkshire, is training to be a carpenter and is Head of Planning at Exposure.