DescriptionThe inside story of the founding and growth of Taylor Guitars, one of the world's most successful guitar manufacturers
Bob Taylor mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons that have practical application for building a business.
From the “a-ha” moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company’s success.
Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.
Chapter 2 My Very First Guitar.
Chapter 3 Inspiration.
Chapter 4 The American Dream.
Chapter 5 On Our Own.
Chapter 6 Early Successes and Early Failures.
Chapter 7 Sweat Equity.
Chapter 8 More Bad News.
Chapter 9 On the Move.
Chapter 10 Making Your Case.
Chapter 11 We’re All in this Together.
Chapter 12 Embracing Technology.
Chapter 13 Finding our Place.
Chapter 14 Gaining Traction.
Chapter 15 Building a Brand.
Chapter 16 Innovation.
Chapter 17 Artists and Such.
Chapter 18 The Luck of the Third Owner.
Chapter 19 In Ten Years We’ll Be Glad We Did.