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Guitar Lessons: A Life's Journey Turning Passion into Business

Guitar Lessons: A Life's Journey Turning Passion into Business

Bob Taylor

ISBN: 978-1-118-03868-0

Feb 2011

224 pages

$16.99

Description

The inside story of the founding and growth of Taylor Guitars, one of the world's most successful guitar manufacturers

Bob Taylor mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons that have practical application for building a business.
From the “a-ha” moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company’s success.
Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.

Chapter 1 Life’s Little Lessons.

Chapter 2 My Very First Guitar.

Chapter 3 Inspiration.

Chapter 4 The American Dream.

Chapter 5 On Our Own.

Chapter 6 Early Successes and Early Failures.

Chapter 7 Sweat Equity.

Chapter 8 More Bad News.

Chapter 9 On the Move.

Chapter 10 Making Your Case.

Chapter 11 We’re All in this Together.

Chapter 12 Embracing Technology.

Chapter 13 Finding our Place.

Chapter 14 Gaining Traction.

Chapter 15 Building a Brand.

Chapter 16 Innovation.

Chapter 17 Artists and Such.

Chapter 18 The Luck of the Third Owner.

Chapter 19 In Ten Years We’ll Be Glad We Did.