Skip to main content

Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time, Revised and Updated

Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time, Revised and Updated

Robert A. Lutz

ISBN: 978-0-471-47098-4

Nov 2003

256 pages

$22.99

Description

""Read it for no other reason than to learn Bob's Seven Immutable Laws of Business. . . . This is vintage Bob-contrarian, thoughtful, and he's really fun to read.""
Forbes

In this edition of Bob Lutz's bestselling account of the business philosophy with which he revolutionized Chrysler and much of the automotive industry, Lutz reveals his unique brand of creative management. Readers will learn many lessons herein, including why the key to success in any business is maintaining a positive tension between the creative minds and the buttoned-up financial minds, and how to attract, motivate, and strategically deploy each type throughout an organization. This book features a new introduction and an epilogue in which Lutz introduces an eighth law that helps today's business leaders put his famed Seven Immutable Laws of Business into sharper perspective.

Robert A. Lutz (Scarsdale, NY) is General Motor's Vice Chairman of Product Development and Chairman of GM North America.

Introduction.

Foreword by Bob Eaton.

Acknowledgments.

Prologue.

PART I: THE STORY OF CHRYSLER’S SECOND TURNAROUND.

Déjà Vu All Over Again.

The Patient Heals Himself: Bringing Platform Teams to Chrysler.

“We Just Did It”: The Story of the Viper.

PART II: LUTZ’S IMMUTABLE LAWS OF BUSINESS.

LAW 1 The Customer Isn’t Always Right.

LAW 2 The Primary Purpose of Business Is Not to Make Money.

LAW 3 When Everybody Else Is Doing It, Don’t!

LAW 4 Too Much Quality Can Ruin You.

LAW 5 Financial Controls Are Bad!

LAW 6 Disruptive People Are an Asset.

LAW 7 Teamwork Isn’t Always Good.

PART III: LUTZ’S COROLLARIES, OR “THE REST OF THE STORY!”.

It’s Okay to Be Anal Sometimes.

A Little Fear, in Reality, Ain’t All That Bad.

Leadership Is All about Common Sense, Which, Unfortunately, Is Not All That Common.

Some Squeaky Wheels Don’t Get the Grease, or Pros and Cons of Being a Change Agent.

Epilogue.

Index.