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Handbook of Marketing for Continuing Education

Handbook of Marketing for Continuing Education

Robert G. Simerly

ISBN: 978-0-470-62312-1

Apr 1989, Jossey-Bass

552 pages

Select type: Paperback

In Stock



This book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses.

Part One: The Components of Effective Marketing

Part Two: Positioning Your Organization in the Market

Part Three: Effective Direct-Mail Marketing

Part Four: Effective Public Relations

Part Five: Effective Advertising

Part Six: Effective Personal Sales

Part Seven: Making Marketing Work in Your Organization

Part Eight: Strategies for Ongoing Success in Marketing