Chapter 1 Toucan Sam Teaches Me a Lesson.
The day I knew it was time to take control.
Chapter 2 Building a Better Birdhouse.
The birth and near-death of our first business.
Chapter 3 Hey Kid, Want to Buy a Hoodie?
Risking our homes to make T-shirts and hats.
Chapter 4 "Is Tony Hawk a Real Person?"
From motion capture to gaming franchise.
Chapter 5 What the Hell Is a HuckJam?
Innovation and improvisation on a million-dollar ramp.
Chapter 6 "Extreme" Is a Four-Letter Word.
"This is how we do it in our world".
Chapter 7 The Denim Debacle.
Some business ideas that didn't quite fly.
Chapter 8 Final Cut.
The key to image control: get your own editing bay.
Chapter 9 Hashtag Is Not a Death-Metal Band.
Reaching out through tweets, apps, and satrad.
Chapter 10 How to Never Get a Movie Made.
Hollywood will break your heart, or at least piss you off.
Chapter 11 Stinky Diapers in First Class.
How to balance travel and family: bring 'em.
Chapter 12 Giving Back.
Family, friends, Regis, and a very smart fifth-grader help me build a charity.