1. Before NetApp On Computers, Colleges, Castration, and Risk.
Interlude: What NetApp Does.
2. Starting NetApp On Toasters, Angels, Resellers, and Ferraris.
Interlude: Redundant Array of Pyramid Hieroglyphics (RAPH).
3. CEO Lessons On Pixie Dust, Decision Making, Candor, and Going Public.
Interlude: Tom Mendoza’s Lessons on Public Speaking.
PART TWO: Turbulent Adolescence.
4. Hypergrowth On Goals, Doubling, Ancestors, and Pain.
Interlude: How to Fail in Executive Staff Presentations.
5. Values and Culture On Dilbert, Drooling, Lies, and Game Theory.
Interlude: Lawyers Aren’t Evil Fairness and Morality Are Not Their Job.
6. Managing Engineers On Development, Consensus, Doctor Death, and Magic.
Interlude: Scientific-Truth and Useful-Truth.
PART THREE: Grown-Up Company.
7. Customers On Love, Enterprise, Simplicity, and Partners.
Interlude: Shark Island A Parable of Risk and Mass Media.
8. Strategic Change On Reversing Course, Chocolate, Debates, and Core Beliefs.
Interlude: Speckled-Egg Thinking.
9. Vision On Whining, Eras, Future History, and the Meaning of Life.
Appendix A. Early NetApp Business Plan.
Appendix B. NetApp Company Values.
A San Francisco Chronicle Nonfiction Best-Seller, January 30, 2009
"Readers will gain insight into management styles, different ways to make decisions, alternative approaches to managing people, and the value of dissent within a company. They also will learn why it is better to castrate a bull with a dull knife than a sharp knife. And they may get a few chuckles along the way."—ByteandSwitch.com, January 27, 2009
"Hitz spends much of the book discussing what happened after he moved to move Silicon Valley in 1986 and began working at a series of start-ups, and the various business problems he faced and how he approached them. Hitz describes in detail the evolution of NetApp and, of course, does not omit the vendor's sales pitch. But at various points in the 200-page book Hitz takes a break from talking business to focus on some of the humorous passages referenced in Chapter Zero." —NetworkWorld.com, January 21, 2009