Part One – What.
1 The Essence of Social Entrepreneurship.
2 Social Enterprise – Past, Present and Future.
Part Two – Who.
3 You As a Social Entrepreneur.
4 What You Are Going to Change in the World.
5 Explore Your Entrepreneurial Style.
Part Three – How to Start.
6 Organisations and How to Start Them.
7 Preparing a Business Plan That Covers All the Angles.
8 What You Need to Know about Structure and Governance.
9 Finding the Funding.
Part Four – How to Grow.
10 Selling and the Social Enterprise.
11 The Customer Conundrum.
12 Managing Money.
13 Being Different, Looking Different.
Part Five – How to Share.
14 Effective Communication.
15 Building a Winning Team.
16 Building Your Community.
17 Keeping Perspective.
About the Author.
Other Books by Robert Ashton.