Chapter One Ready: The Overview.
Chapter Two Domain Knowledge: Where Did You Get Your Idea?
Chapter Three The Market: How Big Is It, and How Fast Is It Growing?
Chapter Four Lifecycles and Trends: How Are These Affecting Your Market?
Chapter Five Your Competitors: What Are They Doing?
Chapter Six The Experts: What Do They Say?
Chapter Seven The Ready Checklist.
Chapter Eight Aim: The Overview.
Chapter Nine Research: Learning What You Really Need to Know.
Chapter Ten Interviews: Getting to the Market Pain.
Chapter Eleven Who Are You After? Finding Your Target Audience.
Chapter Twelve Turning Data into Results: How to Practically Apply All That You’ve Learned.
Chapter Thirteen Outside Help: Using Research Professionals.
Chapter Fourteen Countdown: Preparing the Market for Your Product.
Chapter Fifteen The Aim Checklist.
Chapter Sixteen Fire: The Overview.
Chapter Seventeen Sales and Marketing: Budget for It
Chapter Eighteen The Details: Write Product Specs and Schedules
Chapter Nineteen Fast to Market: Get a Market-Oriented Product Out Quickly
Chapter Twenty Early Customers: Recruit Design Partners and Advisory Boards
Chapter Twenty-One Showtime: Launch, Market, and Sell the Product
Chapter Twenty-Two The Fire Checklist
About the Author