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Information, Organization and Management: Expanding Markets and Corporate Boundaries

Information, Organization and Management: Expanding Markets and Corporate Boundaries

Rolf Wigand, Arnold Picot, Ralf Reichwald

ISBN: 978-0-471-96454-4

Aug 1997

472 pages

In Stock



Amidst the accelerating change of an increasingly competitive global market, Information, Organization and Management demonstrates how business success in the global market place depends upon products and services rich in variety, value and instantly responsive to customer needs. This strengthening of the buyer's position has turned customer service into an important decisive factor for a corporation's market success. Competitive strategies must therefore re-evaluate the business-management goals of flexibility, time, quality and cost.

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