Skip to main content

Innovate Your Company: Trends to Follow for a Competitive Advantage

Innovate Your Company: Trends to Follow for a Competitive Advantage

Michael Träm

ISBN: 978-3-527-50522-7 June 2010 164 Pages


Out of stock



Consulting experience and a feeling for trends is the basis for this book, written by the global Head of consulting firm Arthur D. Little. Seven trends form the framework for a book that tells about recent insights, ideas and approaches to innovation in different contexts and under different perspectives. The author is sure that innovation still has a lot in stock for companies who are open to it and willing to change. Many different influences and trends ask for new ideas and the author found many examples were these trends have been used successfully by companies around the world.
Readers will profit from the examples and case studies. The more they understand what will be going on in the mid and long term, the more they are enabled to prepare and act accordingly.

Chapter 1: Introduction: Our approach to smart innovation - whatever state the economy is in

Chapter 2: West East shift challenges innovative abilities: This time, Westerners are the ones to adjust

Chapter 3: Efficiency wins when change is just another word for cost pressure

Chapter 4: Rules and regulations point at more state involvement than may be good for rapidly changing economies

Chapter 5: Sustainability is becoming the underlying objective towards innovation and success

Chapter 6: Complexity, often the down side of innovation

Chapter 7: In the middle, but not stuck How a new middle class changes markets for good

Chapter 8: Technology is the essence of innovation - and it's not only IT

Chapter 9: Outlook: Innovation can be more effective, when whole regions jointly move ahead