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Innovations and Ideas Module

Innovations and Ideas Module


ISBN: 978-1-841-12407-0

Jul 2002, Capstone

960 pages

Select type: E-Book



Through innovation knowledge can be translated into new products, services or an increase in efficiency through new production methods. This module brings the latest thinking on how to engender, facilitate and exploit an innovation culture, how best to protect it and how to evaluate the intellectual capital residing within an organization.

ExpressExec is a unique 12 modular resource of current business practice. Each module contains 10 individual titles that combined cover all the key aspects of business practice globally today.

Written by leading experts in their field and commissioned specifically for ExpressExec the knowledge imparted provides an executive with the tools and skills to increase their contribution to an organisation. Each title gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.  

The 10 books in the ExpressExec Innovation module are:

  1. Innovation Express
  2. Global Innovation
  3. E-Innovation
  4. Creativity
  5. Technology Leaders
  6. Intellectual Capital
  7. The Innovative Individual
  8. Taking Ideas to Market
  9. Creating an Innovative Culture
  10. Managing Intellectual Property
ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Introduction to Express Exec


What is Ideas to Market?

The Evolution of Ideas to Market

The E-Dimension

The Global Dimension

The State of the Art

In Practice

Key Concepts and Thinkers


Ten Steps Taking Ideas to Market

Frequently Asked Questions (FAQs)