About the Author
ERIC BARON is a highly acclaimed public speaker and founder of The Baron Group. He has been training business professionals in creative problem solving, innovation, consultative selling, team selling, and sales management for more than thirty-five years. His clients include Fortune 500 companies, the largest financial institutions, and many major insurance companies, consulting firms, and universities. He is an adjunct professor at Columbia University Business School where his popular Entrepreneurial Selling course was twice voted by marketing students as the most applicable course offered.