About the Author.
Part I: Foundations.
Chapter 1: Markets on the Mind.
Analysts and Dart Boards.
Developing Better Expectations.
“The Wisdom of the Collective”
Meteorological Anomalies and Other Animal Spirits.
Chapter 2: Brain Basics.
Damasio and the Iowa Gambling Task.
The Brain: Structure and Function.
The Brain-Damaged Investor.
Chapter 3: Origins of Mind.
Emotions and Perceptions.
Expectations and the Comparator.
Beliefs and Expectations: The Placebo Effect.
Making Sense of the News.
Emotional Defense Mechanisms and Motivated Reasoning.
Chapter 4: Neurochemistry.
Introducing the Neurotransmitters.
GABA, Acetylcholine, and Omega-3 Fatty Acids.
The Chemistry of (Financial) Mental Disorders.
The Neurochemistry of Financial Performance.
Serotonin and Market Bubbles.
Recreational Drugs and Alcohol.
Part II: Feelings and Finances.
Chapter 5: Intuition.
Analysis and Intuition.
What Does Your ""Gut"" Tell You?
Listening Without Thinking.
Intuition and Emotion in Investing.
Stirring the Unconscious.
Chapter 6: Money Emotions.
The Difference between Positive and Negative Feelings.
Regret as a Self-Fulfilling Prophecy.
An Amicable Divorce.
Sadness and Disgust.
Fear and Anger.
Chapter 7: Excitement and Greed.
Brokers Kindle Irrational Exuberance.
The Anatomy of Stock Hype.
Greed: The Basics.
The BIAS Task.
The Nucleus Accumbens.
Excited About a Good Deal.
Improving Biased Decision Making.
Greed in the Markets.
Chapter 8: Overconfidence and Hubris.
The Psychology of Hubris.
Illusion of Control.
Winning Changes the Brain.
The Neurochemistry of Exploration.
One Who Knows: Christian Siva-Jothy.
Confidence—the ""Good"" Kind.
Chapter 9: Anxiety, Fear, and Nervousness.
Climbing a Wall of Worry.
Dread in the MRI.
Nature versus Nurture.
It’s All in Your Head.
Of Hurricanes, Risk Perceptions, and Opportunity.
Chapter 10: Stress and Burnout.
Cramer on Stress.
Choking for Rupees.
Which Goes Wrong—the Brains or the Brawn?
Stress and Trend Perception.
Neurochemistry of Stress.
Biological Effects of Stress.
Managing Investment Stress.
Chapter 11: Love of Risk.
Knowing When to Fold ‘Em.
The Gambler’s Brain.
Ought to Know Better.
Chapter 12: Personality Factors.
The ""Big Five.""
Extraversion versus Introversion.
Neuroticism versus Emotional Stability.
Conscientiousness versus Impulsiveness.
Openness to New Experiences versus Traditionalism.
Agreeableness versus Self-interest.
The Genetics of Personality.
Extraverted, Open, and Conscientious Investors.
Other Personality Research.
Part III: Thinking about Money.
Chapter 13: Making Decisions.
Expected Value and Expected Utility.
The Jackpot Trap.
Vividness, Imagination, and Desire.
Ambiguity and Uncertainty.
Ambiguity in the Markets.
Neuroscience of Ambiguity, Risk, and Reward.
The Possibility that You are Overweight.
The Trusting Brain.
Neuroscience of the Ultimatum Game.
The Trust Hormone.
Chapter 14: Framing Your Options.
The Disposition Effect.
A Father-Son Stock Sale.
Teasing out the Problem.
A Frame in the Membrane.
Holding Losers: ""Double-or-Nothing!""
Differences in Aversion.
Letting Winners Ride.
Chapter 15: Loss Aversion.
Neuroscience of Loss Aversion.
The Equity Premium Puzzle.
The Implied Put Option.
Overcoming Loss Aversion.
The House Money Effect.
Lessons from the Pope.
Comments from Soros, Tudor, and Cramer: ""Booyah!""
Chapter 16: Time Discounting.
Get Your Hand out of the Cookie Jar.
Brain Basis of Delayed Gratification.
Making a Killing in the Options Pit.
Chapter 17: Herding.
Asch and Conformity.
Stanley Milgram and the Shocking Truth.
Nice Clothes, Fast Cars, and Fancy Titles.
The Neuroscience of Cooperation.
Analysts' Abuse of Authority.
The Herding Habit.
Living the Contrarian Lifestyle.
Advice for Herd Animals and Trend Followers.
Advice for Investment Committees.
Chapter 18: Charting and Data Mining.
Artificial Neural Networks.
Data Mining and Self-deception.
Finding Patterns in the Noise.
The Trend and Mean-reversion Biases in Chart Reading.
Overreliance on Charts.
The Gambler's Fallacy.
Irrational Exuberance . . . Called Too Early.
The Soochow Gambling Task.
The Learned Caudate.
Patterns in Earnings Reports.
Fooled by Randomness.
Chapter 19: Attention and Memory.
Beating the Hindsight Bias.
Keep Your Eye on the Pills.
What's in a Name?
China Prosperity Internet Holdings.
""All that Glitters.""
Chapter 20: Age, Sex, and Culture.
The Female Brain: Estrogen, Emotion, and Cooperation.
Financial Planning for Divorcees.
The Seattle Longitudinal Study of Adult Development.
Culture (East and West).
Chinese Risk Takers.
Biases Among Chinese Stock Traders.
Part IV: In Practice.
Chapter 21: Emotion Management.
Do it for Love, Not Money.
Money Changes You.
The Pursuit of Happiness.
Creating a Decision Journal.
Chapter 22: Change Techniques.
Dealing with Fearful and Overconfident Clients.
Cognitive-behavioral Therapy and Stress Management.
Yoga, Meditation, and Lifestyle.
Simple Stress Reduction.
Getting Out of a Slump.
Maintain ""Learning Goals.""
Chapter 23: Behavioral Finance Investing.
Harvesting Risk Premia.
Risk Premia and Expectations.
Value versus Glamour.
Momentum, Size, and the Optimal Portfolio.
""Buy on the Rumor and Sell on the News.""
Limits to Arbitrage.
Behavioral Finance Fund Performance.
Behavioral Investment Products.
""Clear and Accessible."" -- Bob Frick (Kiplinger's Personal Finance, December 2007)
""Highly recommended."" -- (Kiplinger's Best Investing Reads of 2007)
""For those who want to take behaviouralism a step further, and to study the science of the brain - a subject that tells us a lot about ourselves, as well as about how we might just make some more money ... "" --(Financial Times, December 2007)