About the Author
Jeffrey Word, Ph.D., is vice president of product strategy at SAP AG. He is responsible for defining SAP's future product strategy and for fostering product innovation within SAP. Dr. Word has worked for several Global 1000 companies in the high-tech industry for nearly 20 years, specializing in business consulting and IT strategy. At SAP, he has driven the evolution of the company’s enterprise technology strategy, with a special focus on corporate process improvement initiatives and services-based IT architecture design. Dr. Word earned his Ph.D. in information systems at Manchester Business School in England.