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Internet Marketing: An Hour a Day

Internet Marketing: An Hour a Day

Matt Bailey

ISBN: 978-1-118-08722-0

Apr 2011

600 pages



Proven, task-based approach to developing winning internet marketing campaigns

If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing:  SEO, website optimization, integration of social media and blogs, and pay-per-click strategies.  Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need.

  • Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy
  • Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers
  • Breaks down intimidating topics into approachable, hour-a-day tasks
  • Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies
  • Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey

Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!

Part I : Understanding Today's Internet Marketing.

1 A Holistic Approach.

2 How Search Engines Work.

3 Business and Visitor Goals.

Part II: Month 1: Evaluate and Research.

4 Week 1: Evaluate Your Site.

5 Week 2: Understand Basic SEO.

6 Week 3: Jump into Keyword Research.

7 Week 4: Leverage Principles of Sales and Marketing.

Part III: Month 2: Develop Content that Converts.

8 Week 5: Understand Content Comes First.

9 Week 6: Create Content that Connects.

10 Week 7: Master the Science of Online Persuasion.

11 Week 8: Improve Conversions.

Part IV: Month 3: Develop Good Site Architecture.

12 Week 9: Create Effective Site Navigation.

13 Week 10: Design for Accessibility.

14 Week 11: Identify Technical Roadblocks.

15 Week 12: Focus on the Important Details.

Part V: Month 4: Expand Your Reach and Measure Results.

16 Week 13: Build Links.

17 Week 14: Add to Your Business with Blogs.

18 Week 15: Get Friendly with Social Media.

19 Week 16: Develop a Complementary Pay-per-Click Campaign.

20 Week 17: Measure, Measure, Measure.

21 Week 18: Analyze for Action.