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Job Searching with Social Media For Dummies, Mini Edition

Job Searching with Social Media For Dummies, Mini Edition

ISBN: 978-1-118-86148-6

Nov 2013

64 pages

Select type: Paperback

Product not available for purchase


Land your dream job with social media

Create online profiles that highlight your qualifications and set you apart from the competition. Whether you're searching for your first job, exploring a career change, or looking to make connections, this handy guide will help you improve your presence on the most popular social media sites.

Open the book and find:

  • Tools and techniques for crafting the perfect online resume
  • How to create and manage your LinkedIn profile
  • Tips for building a positive presence on Twitter and Facebook
Introduction 1

About This Book 1

Icons Used in This Book  2

Where to Go from Here  2

Chapter 1: The Lowdown on Social Media for Job Hunters 3

Why Your Online Presence Is Important 4

Getting Ready to Start Your Search  6

Standing Out with a Personal Brand  7

Putting Your Résumé Online  8

Expanding Your Online Presence 9

Chapter 2: Updating Your Résumé for an Online Audience 11

Customizing Your Online Résumé  12

Writing for an online audience  14

Focusing on the right keywords  16

Generating a Plain-Text Résumé  17

Using Online Tools to Make Your Résumé Sparkle 18

Embracing the Modern Recommendation  20

Asking for an online referral  20

Who to ask for an online recommendation  21

Chapter 3: Using LinkedIn to Put Your Best Profile Forward 23

Surveying the Elements of a Winning Profile  24

Taking a good profile photo  26

Writing a professional headline  27

Summarizing what makes you different  28

Getting Your Profile in Tiptop Shape 29

Getting the skills to pay the bills  29

Endorse this!  31

Requesting really good recommendations  32

Updating your status  33

Looking at other essential profile sections  35

Examining and Expanding Your Network  36

Adding the people you already know  37

Growing your network en masse  38

Becoming a LION  38

Being a cat 39

Joining groups to expand your brand  40

Chapter 4: Uncovering the Hidden Job Market with Twitter 43

How Twitter Can Help You Find a Job  44

Setting up Your Twitter Profile for Job Searching  45

Choosing your name and username  45

Writing your 160-character bio  46

Knowing What (And What Not) to Share  47

Deciding what to tweet  47

Discerning what not to tweet  49

Seeking a Job, Twitter-Style  49

Chapter 5: Using Facebook as a Job Hunter 53

Editing Your Profile for Hiring Managers’ Eyes  54

Practicing Good Timeline Etiquette  56

Finding People to Network with Using Graph Search  57

Pitching Your Value (Statement)  57

Journaling Your Job-Search Journey  58

Using Promoted Posts to Make Sure Your Message Is Seen  58