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Journal of Consumer Behaviour

Journal of Consumer Behaviour

Edited By:Steven D'Alessandro, Geertje Schuitema

Vol 17(6 Issues in 2018 )

Print ISSN: 1472-0817

Online ISSN: 1479-1838

Impact Factor: 1.659

Digital version available through Wiley Online Library

Select type: Journal


The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.