1.Mapping the symbolic landscape of corporate capital
2. Dreamworks of the ‘new economy'
3. Landscapes of fictitious capital
4. The social relations of production in the network economy
5. Landscapes of speed: blurred visions of capital
6. Deterritorialized and reterritorialized: the semiotic architecture of capital
7. The cultural geography of the corporate imaginary
8. Mapping the terrain in a sign economy
"Goldman and Papson do for Marxist cultural studies what Einstein did for physics: they rethink the space/time of capital. In particular, they read our global capitalism visually and discursively by examining the way capital entices us into debt and domination via advertising. Although a traditional book, this is also a map into the interior space/time of global structures that appear to us as flickering images interrupting our televisual downtime. They demonstrate that there is no downtime, no uncolonized space."
Ben Agger, University of Texas at Arlington
"This luminous book is a gift for everyone trying to survive the terrible anti-utopia of the planetary and intergenerational Ponzi scheme of looting, mayhem, and dispossessed losers that is 21st-century capitalism. Goldman and Papson offer an inviting and accessible GPS for navigating this dangerous terrain that draws on a rich trove of images (the ads are cool!). In rigorous and compassionate analyses they brilliantly show how Capital itself has become branded to explain, as well as any book out there, the mental and material ecosystem that engendered the 2008 financial crash."
Diane Nelson, Duke University
- A cutting edge exploration of corporate advertisements of the past two decades
- Uses semiotic analysis to show how advertising feeds into our imaginative model of the global capitalist landscape
- Written by two leading scholars of advertising and consumer culture, whose past books in this area have been bestsellers
- Supported by a website including hours of ad footage and analysis