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Latino/as in the Media

Latino/as in the Media

Angharad N. Valdivia

ISBN: 978-0-745-64007-5 February 2010 Polity 216 Pages


In Stock



The U.S. mainstream media have a love and hate relationship with Latina/os. On the one hand the media treat as hot property such stars as Jennifer Lopez, Eva Longoria and America Ferrera; on the other they contribute to the role of Latina/os as eternal foreigners, having continually to assert their belonging and citizenship. Latina/os and the Media brings together the scholarship of communication studies scholars working on issues of Latinidad and presents it in a coherent, vibrant and accessible form to shed light on the complex relationship between Latina/os and the media.

Latina/os and the Media includes the coverage of the following: the participation of Latina/os in media production; the forms in which Latina/os are represented in media; the ways that Latina/os interpret media and that other audiences interpret Latina/os in the media; and the social scientific effects of the forms in which Latina/os are represented on Latina/os in particular and culture at large. The book draws on a rich set of examples to illustrate its conclusions. It will be the first port of call for anyone wanting to know about the relationship between Latina/os and the media, including for those students taking classes on minorities and the media, or issues around race and diversity.


Chapter 1 Production

Chapter 2 Textual/Content Analysis

Chapter 3 Audience and Reception

Chapter 4 Effects and Cognition




"One of those rare texts that will be useful to scholars interested in broadening their knowledge of Latina and Latino representation and participation in the US media industries and of US Latina/os more generally, while also educating undergraduate students in accessible and engaging prose about the broad array of subjects and scholarship that comprises US Latina/o media studies."
Bulletin of Latin American Research

"Latino Media Studies has come of age with this broadly informed, highly engaging overview of recent scholarship and approaches in the field. Valdivia guides readers through complex and intriguing terrain - synthesizing, evaluating, and ultimately clearing a path for a new generation of researchers."
Myra Mendible, editor of From Bananas to Buttocks: The Latina Body in Popular Film and Culture

"Latina/os and the Media offers a richly complex look at the mediated world of Latinidad. The analyses presented here challenge static understandings of representation and media politics and replace those traditional notions with the contradictions that now comprise our understanding of the relationship between Latina/os and the media. From citizenship to sex, readers get it all."
Lisa Flores, University of Colorado

  • The first introductory textbook introduction to the complex relationship between Latinos (Latin American immigrants to the US) and the media
  • Written by a leading Latina media scholar.
  • Brings together a wealth of scholarship from communication and media studies into a single coherent volume on this topic for the first time
  • Looks at Latinos in all aspects of media, from participation in production, through the depiction of Latinos in media through to the effects of such depiction on Latinos and US culture at large
  • Illustrated with a wealth of examples from television, film, news and advertising
  •  A volume in the Polity Media and Minorities Series