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Leadership and the Sexes: Using Gender Science to Create Success in Business

Leadership and the Sexes: Using Gender Science to Create Success in Business

Michael Gurian, Barbara Annis (With)

ISBN: 978-1-118-04113-0

Dec 2010, Jossey-Bass

272 pages



Michael Gurian's trademark use of brain science in gender studies together with real life examples of what is currently happening in business leadership make this an important resource for businesses and organizations. It provides new vision and useful practical applications, helping women and men in the workplace become more effective and fulfilled, and ultimately helping businesses and business leaders realize increased profits. Through examples and case studies from companies like Kodak, Nike, Nintendo, Home Depot, Proctor & Gamble, Avon, and Disney, the book shows readers how ignoring gender diversity actually impedes the true potential of any business.
Introduction: How Gender Intelligence Leads to Balanced, Authentic Leadership.


Gender Intelligence - The Natural Differences Between Men and Women.

1. Understanding the New Science of Gender Intelligence.

2. Understanding How the Male and Female Brain Work Differently.

3. Understanding How Men and Women Lead Differently.


4. GenderTool 1: Improving Your Negotiation Skills with Both Genders.

5. GenderTool 2: Running a Gender-Balanced Meeting.

6. GenderTool 3: Improving Your Communication Skills with Women and Men.

7. GenderTool 4: Improving Your Conflict Resolution Skills with Men and Women.


8. Helping Women: Retaining, Motivating, and Working with Female Talent.

9. Helping Men: Recognizing Men's Leadership Strengths and Solving Issues Men Face.

10. GenderTool 5: Practicing Gender-Intelligent Mentoring and Coaching in Your Corporation.

Epilogue: The Future of Gender.

Notes and Resources.

Appendix: Gender/Brain Spectrum Surveys for Men and Women.

About the Authors.


Using a hefty helping of neurobiology, corporate moguls Gurian and Annis illustrate how brain chemistry influences gender and how gender in turn powerfully affects every aspect of workplace behavior. The authors contend that corporations attentive to gender and behavior can enhance their performance, competitive edge and bottom line. The authors discuss how men and women wield leadership, bond, regard and execute authority and approach management and conflict resolution skills—applying their findings on male/female brain differences to account for the variations in behavior. Though they tackle the big questions—for instance, do women have to become men to get ahead?—they are at their best when at their most practical, using step-by-step instructions, exercises and simply worded "GenderTools" to teach men and women to understand each other in meetings and on the golf course. Though a front-loaded density of neuroscience may deter the casual browser, readers with a genuine interest and a desire to improve workplace gender relations will do well with this pragmatic and well-intentioned guide. (Aug.) (, June 23, 2008)