Foreword (David S. Pottruck).
Part One: Leadership Communication—Clear and Deep.
1. The Changing Context for Leadership.
Seeing Needed Change.
Breathing Life into Others.
The Effect of Media and Technology.
The Case for Authenticity.
2. Discover What Matters.
Who Are You? What Do You Want?
Recognizing and Reflecting on Your Point of View.
Life Experiences That Define You.
Distilling Values into Conviction About Change.
3. Apply Courage and Discipline.
Finding Your Voice: The Courage to Take a Stand.
Disciplining Your Voice for Clarity by Writing.
4. Decide to Lead.
Leadership Built on Emotional Intelligence.
Giving Voice to Emotions.
Managing Your Emotional Response.
Becoming Aware and Wary of Self-Importance.
From Being the Boss to Becoming a Leader.
Part Two: The Leadership Message—Connected and Complete.
5. Connect with Others.
Creating Images That Resonate.
The Real World of Narrative.
6. Establish Competence and Build Trust.
7. Create Shared Context.
Building a Common Understanding of History.
Developing a Broader, More Meaningful View.
Reinforcing Competence and Trust.
Choosing Evidence: Showing the Logic.
Revealing the Personal: Showing the Passion.
Completing the Context.
8. Declare and Describe the Future.
Declaration: An Act of Creation.
Making it Real: Include Others in the Possibilities.
Highlighting the Intrinsic and Personal Value.
The Stakes: Best Case, Worst Case.
9. Commit to Action.
Organizational Steps Toward the Change.
Personal Commitment, Personal Action.
Involving Others, Asking for Action.
10. Leadership Communication Applications.
Change Message as a Speech.
After the Speech: Is It Time for Engagement?
Listening and Responding with Emotional Intelligence.
Responding Authentically to Both Question and Intent.
Invested Listening: Inviting Support.
The Daily Practice of Leadership Communication.
Deploying the Self Proactively.
Epilogue: The Cauldron of Leadership.
A. The Choice and Use of Evidence in Leadership Communication.
B. Expanded Applications.
About the Author.