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Left on Red: How to Ignite, Leverage and Build Visionary Organizations

Left on Red: How to Ignite, Leverage and Build Visionary Organizations

Bill Glynn

ISBN: 978-0-470-23023-7

Jun 2008

256 pages

In Stock

$27.95

Description

In Left on Red, venture capitalist and business innovator Bill Glynn reveals how visionary thinkers and risk-takers build great companies by doing the opposite of the expected. Today?s coolest and most successful businesses?including Google, Apple, and YouTube?were built by people who break the rules and bring radical ideas to life. If you?re an entrepreneur or an executive, this book gives you the inspiration and the guidance to bring your radical ideas to life?and change the world in the process.

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ACKNOWLEDGMENTS.

FORWORD (Joel Barker).

I. THE VISIONARY.

1. Getting it.

2. Business is War.

3. The Great Escape.

II. THE FUTURE.

4. Not New Media—a New Medium.

5. Web 5.0.

6. WEAINTGOTSH#%.COM.

III. THE ART OF A DEAL.

7. Deal Du Jour.

8. The Two-by-Four.

9. The Intellectual Desert.

10. Return on Innovation.

11. Go Large or Go Home.

IV. THE STRENGTH OF SOCIAL CAPITAL.

12. Shaking Hands and Kissing Babies.

13. Penguins and Polar Bears.

14. Life Leverage.

15. The Serengeti.

16. The World Is a Stage.

17. Ideation: The New Economy Fuel.

18. Take the Wheel.

AFTERWORD: ON BECOMING A STUDENT OF INNOVATION (Dr. Denis Waitley).

INDEX.