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Leveraging Good Will: Strengthening Nonprofits by Engaging Businesses

Leveraging Good Will: Strengthening Nonprofits by Engaging Businesses

Alice Korngold

ISBN: 978-0-787-98188-4

Jul 2005, Jossey-Bass

240 pages



Leveraging Good Will shows how nonprofit organizations can access the extraordinary resources of businesses, and how for-profits can benefit from partnering with nonprofits. Written by Alice Korngold—an expert in matching business professionals with nonprofit organizations—this important resource clearly demonstrates how nonprofits can gain valuable experience, expertise, relationships, and funding that will elevate and advance their organizations while businesses can build stronger relationships with the community and develop the next generation of leaders. Filled with illustrative examples and real-life success stories, Leveraging Good Will is an insider’s guide to what it takes for nonprofits to transform their organizations through partnerships with businesses. Step by step, the book outlines how to create a solid plan based on proven-in-practice techniques.
Foreword (Melissa A. Berman).



The Author.

1. Why Should Nonprofits Engage with Businesses?

2. Why Should Businesses Engage with Nonprofits?

3. Making the Match.

4. Making the Translation from the Business World to the Nonprofit World.

5. Understanding What It Means to Govern.

6. Building Better Boards: Providing a Sound Structure.

7. Building Better Boards: Focus, Focus, Focus.

8. Strengthening Leadership.

9. Bold Vision and Iterative Planning.

10. Volunteerism as a Powerful New Force.