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LinkedIn For Dummies, 4th Edition

LinkedIn For Dummies, 4th Edition

Joel Elad

ISBN: 978-1-119-25113-2

Apr 2016

384 pages


Build your network, find a job, and been seen as a thought leader

LinkedIn is your number-one personal branding tool, and this friendly guide shows you how to harness it to build connections and relationships—and stand out in the world's largest professional network. LinkedIn For Dummies walks you step by step through creating an eye-catching profile and demonstrates how to successfully expand your reach by connecting with colleagues, customers, and like-minded individuals from around the globe. Plus, you'll discover how to become a thought leader by publishing your cutting-edge research on LinkedIn's native publishing network, Pulse, and interact with your connections through updates.

Connections have never been more vital to a successful career, and this new edition of LinkedIn For Dummies is here to make sure you don't miss out on your next big opportunity! From keeping track of your LinkedIn activities and writing and requesting recommendations to finding a job and using LinkedIn to cultivate sales leads, this friendly guide is the missing piece you've been waiting for to take your career from good to great—all with the click of a few buttons.

  • Create a LinkedIn profile that showcases your skills and attracts contacts
  • Find and connect with colleagues and industry leaders
  • Understand LinkedIn etiquette and best practices
  • Use LinkedIn to find a job, develop sales leads, and market your services

Don't be left out—link up with this fully updated introduction to the Internet's hottest professional networking tool.

Introduction 1

Part 1: LinkedIn Basics 5

CHAPTER 1: Looking into LinkedIn 7

CHAPTER 2: Sign Up and Create Your Profile 27

CHAPTER 3: Completing Your Profile 43

Part 2: Finding Others and Getting Connected 67

CHAPTER 4: Searching LinkedIn 69

CHAPTER 5: Managing Introductions and In Mail 85

CHAPTER 6: Growing Your Network 101

CHAPTER 7: Connecting with and Endorsing Your Network 125

Part 3: Growing and Managing Your Network 145

CHAPTER 8: Staying in the Know with LinkedIn Pulse .147

CHAPTER 9: Exploring the Power of Recommendations 161

CHAPTER 10: Monitoring Your LinkedIn Activities Through Your Home Page 179

CHAPTER 11: Using LinkedIn with Your Internet Activity 193

CHAPTER 12: Accessing LinkedIn with Your Mobile Devices 207

Part 4: Finding Employees, Jobs, and Companies 219

CHAPTER 13: Finding Employees 221

CHAPTER 14: Finding a Job .235

CHAPTER 15: Following Companies on LinkedIn 249

Part 5: Using LinkedIn for Everyday Business 261

CHAPTER 16: Getting Connected with LinkedIn Groups 263

CHAPTER 17: Using Sales and Marketing Techniques for Yourself and Your Business 285

CHAPTER 18: Using LinkedIn Ads 301

CHAPTER 19: Miscellaneous Creative Uses of LinkedIn 315

Part 6: The Part of Tens 331

CHAPTER 20: Ten LinkedIn Do’s and Don’ts 333

CHAPTER 21: Ten LinkedIn Resources 343

Index 349