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Made Possible By: Succeeding with Sponsorship

Paperback

$43.00

Made Possible By: Succeeding with Sponsorship

Patricia Martin

ISBN: 978-0-787-96502-0 November 2003 Jossey-Bass 160 Pages

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Description

Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. Made Possible By gives you the information and tools you need to
  • Get organizational buy-in
  • Approach potential partners
  • Prepare a winning proposal
  • Negotiate contracts
  • Report results
  • Build long-term equity
  • Evaluate the success of the relationship

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Exhibits and Worksheets.

Preface.

The Author.

PART 1: UNDERSTANDING SPONSORSHIP.

1. Making the Transition to Sponsorship.

2. Preparing for Sponsorship.

3. Structuring Your Offer.

PART 2: ENGAGING WITH SPONSORS.

4. Drafting the Proposal.

5. Gaining Access to Sponsors.

6. Selling, Negotiating, and Closing the Deal.

7. Understanding Sponsorship’s Legal and Tax Concerns.

8. Delivering the Deal and Communicating the Results.

Glossary.

References.

Index.

"Martin's advice is direct, succinct and illustrated with concrete examples." (Philanthropy News Digest, 7/27/2004)