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Make Change Work: Staying Nimble, Relevant, and Engaged in a World of Constant Change

Make Change Work: Staying Nimble, Relevant, and Engaged in a World of Constant Change

Randy Pennington

ISBN: 978-1-118-72233-6

Jun 2013

192 pages



Remain competitive, inspire innovation, and ensure success

Constantly adapting, improving, and changing is more important than ever for companies to remain competitive in today’s marketplace. Make Change Work presents real solutions to thriving in a world of constant change. This book educates managers and leaders on how to lead change, with strategies for creating urgency, building support, and ensuring successful change. Get the guidance you need to be bold in the face of change, and learn how to make your company faster, better, cheaper, and friendlier—by simply listening to your customers 

  • Advises leaders on how to design and implement a strategy that allows you to successfully lead change and deliver meaningful business results
  • Author Randy Pennington is a 20-year business performance veteran, author, and expert in helping organizations build a culture focused on results

Learn how to establish a clear and purposeful goal, inspire a culture relentlessly focused on customers, and create an environment where your talented team wants to Make Change Work.


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Preface xv

Acknowledgments xix

Part I The Realities of Change 1

Chapter 1 The New Normal 3

Chapter 2 Faster, Better, Cheaper, Friendlier 13

Chapter 3 Good Change, Bad Change 21

Chapter 4 Dodos and Coyotes: Only the Nimble Survive 33

Part II Becoming a Change Leader: The Tactical

Side of Change 41

Chapter 5 What Change Leaders Do 43

Chapter 6 Buy-In: Where Change Legends Are Made 51

Chapter 7 Go First 59

Chapter 8 Change Change 67

Chapter 9 Generate Creative Tension 75

Chapter 10 Connect with People Where They Are 85

Chapter 11 Involve Early and Often 95

Chapter 12 Use Resistance as Your Friend 103

Part III Change Challenges 113

Chapter 13 When Change Isn’t a Choice 115

Chapter 14 Change Your Culture and Change Your Results 125

Chapter 15 Stop Spineating 135

Part IV The Wrap-Up 143

Chapter 16 The Future and Change 145

Notes 153

About the Author 157

Index 159