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Make It All About Them: Winning Sales Presentations



Make It All About Them: Winning Sales Presentations

Nadine Keller

ISBN: 978-1-118-51962-2 December 2012 240 Pages


Debunks the myths of the traditional rules of presentations

In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. Make It All About Them reveals the truth behind the traditional rules of presentations and offers sales professionals a new way forward. It explains why focusing on three key points trumps a presentation full of details, why plain English always wins over jargon, why the audience doesn't need to know how important you are but how important they are, and other effective tactics.

  • Provides quick and useful concepts and tools to help salespeople break through the "we have always done it this way" mentality that is so prevalent in corporate America
  • Author Nadine Keller is founding partner of Precision Sales Coaching & Training with more than twenty-five years of experience in sales and sales leadership coaching and consulting

This unique approach will allow you to deliver a winning presentation every time by making it all about your audience.

Acknowledgments ix

Introduction: Creating an Experience xi

I What You Present: The Messages 1

1 Make It All About Them 3

2 Start with the End in Mind 11

3 Develop a Story 21

4 Developing Stories for Existing Clients (Rebids) 35

II The Skill: How You Say It 41

5 Facilitating the Experience 43

6 Speaking the Client’s Language 59

7 Making It Compelling 71

8 Anticipating and Answering Questions 87

9 Behaving as a Team: Team Dynamics 97

10 Analyzing Your Audience 123

III The Materials: What We Say It With 131

11 Dodging the Bullets: Avoiding Death by PowerPoint 133

12 The Strategy behind the Materials 159

IV Twenty-three Elements of the Experience 173

V The Tool Kit 189

Index 209