About the Author
Spinder knows all about the challenges of the Asian entrepreneur from first hand experience. Her parents, who came to the UK from the Punjab in the 1960's, ran a corner shop in which Spinder balanced the demands of a busy family business with high academic achievement
She has been a regular contributor to the Asian media and, in the past few years, has become an increasingly influential figure in more mainstream circles. She was the founder and director of the centre for Asian Entrepreneurial research and is a Board Member of the Institute of Small Business and Enterprise. Spinder is also invited to address audiences as a speaker, is a freelance writer and helps major organisations target and understand the Asian community.