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Management Mistakes and Successes, 10th Edition

Management Mistakes and Successes, 10th Edition

Robert F. Hartley

ISBN: 978-0-470-53052-8

Sep 2010

404 pages

Select type: Paperback

In Stock

$109.95

Description

Robert Hartley’s Management Mistakes and Successes, 10th edition has once again compiled a unique and engaging collection of mistakes, successes, and turnarounds of some of today's most prominent businesses. Management Mistakes and Successes helps students develop the critical-thinking skills required of successful managers.

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Preface.

About the Author.

Chapter 1 Introduction.

PART I PLAYERS IN A TIME OF ECONOMIC CRISIS.

Chapter 2 Walmart—A Winner.

Chapter 3 Procter & Gamble: An Old Strategy Is Found Wanting.

PART II GREAT COMEBACKS.

Chapter 4 Continental Airlines: Salvaging from the Ashes.

Chapter 5 Harley-Davidson: A Long-Overdue Revival.

Chapter 6 IBM: A Fading Giant Rejuvenates.

PART III ENTREPRENURIAL ADVENTURES.

Chapter 7 Google—An Entrepreneurial Juggernaut.

Chapter 8 Starbucks—A Paragon of Growth and Employee Benefits Faces Storm Clouds.

PART IV PLANNING.

Chapter 9 Euro Disney: Bungling a Successful Format.

Chapter 10 Boeing: Miscalculations on a Worldwide Scale.

Chapter 11 Vanguard: Success in Taking the Road Less Traveled.

PART V LEADERSHIP AND EXECUTION.

Chapter 12 Hewlett-Packard Under Carly Fiorina, and After Her.

Chapter 13 Southwest Airlines: “Try to Match Our Prices.”

Chapter 14 Herman Miller: A Role-Model in Leadership.

Chapter 15 Boston Beer—Can I Compete with the Big Boys?

PART VI CONTROLLING.

Chapter 16 United Way: A Not-for-Profit Organization Also Needs Controls and Oversight.

Chapter 17 Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing.

Chapter 18 MetLife: Poorly Controlled Sales Practices.

PART VII ETHICAL MISTAKES.

Chapter 19 DaimlerChrysler: Blatant Misrepresentation.

Chapter 20 Merck's Vioxx: A Catastrophe and Other Problems.

Chapter 21 Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario.

Chapter 22 Conclusions: What Can Be Learned?

Index.

  • New Part: Players in a Time of Economic Crisis.
  • Numerous New Cases added:  
    • Chapter 3 -- Procter & Gamble, An Old Strategy Disappoints
    • Chapter 7 -- Google: An Entrepreneurial Juggernaut
    • Chapter 8 -- Starbucks: A Paragon of Growth and Employee Benefits Faces Storm Clouds
    • Chapter 20 -- Merck's Vioxx: A Catastrophe and Other Problems.
  • Casebook that focuses on mistakes, successes, and turnarounds in prominent business firms.
  • Questions, Exercises, Research Questions encourage and stimulate student involvement.