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Managing Intellectual Property: Innovation 01.10

Chris Fitzsimmons

ISBN: 978-1-841-12388-2 February 2002 Capstone 116 Pages

Description

Fast track route to managing and exploiting intellectual property

Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value

Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman

Includes a comprehensive resources guide

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Introduction to Express Exec

Introduction to Managing Intellectual Property

What Managing Intellectual Property Is

Evolution of Intellectual Property

The E-Dimension

The Global Dimension

The State of the Art

In Practice

Key Concepts and Thinkers

Resources

Ten Steps for Managing Intellectual Property Successfully

Frequently Asked Questions

About the Author

Index