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Managing Project Stakeholders: Building a Foundation to Achieve Project Goals



Managing Project Stakeholders: Building a Foundation to Achieve Project Goals

Tres Roeder

ISBN: 978-1-118-50426-0 April 2013 256 Pages


The keys to project management success delivered by one of the world's most respected experts in the field

Why do some project managers achieve their project goals while others fail? Drawing on his years of experience as a recognized global expert on project management and organizational change, author Tres Roeder answers that question, and lays out a proven path to project success.

Focusing on the major differences between project management and other types of management—not least of them being the temporary nature of projects versus the repetitive nature of most managerial tasks—Roeder describes best practices in all key areas of managing project stakeholders.

  • A recognized global expert on project management provides the foundational elements required for project management success
  • Contributes toward the fulfillment of the continuing education required every three years to maintain PMP® accreditation
  • Uses real-world scenarios and relevant case studies to present project management concepts to beginning and intermediate PMP®s
  • Contains chapters on Leadership, Buy In, and Negotiation for more advanced project managers

(PMP and Project Management Professional are registered marks of the Project Management Institute, Inc.)

Foreword xi

Preface xv

Acknowledgments xix

Section One: Stakeholder Management Overview 1

Chapter One: What Is a Stakeholder? 3

Project Managers Must Be Nimble 3

The Balanced Approach 4

The Project Management Institute 7

Stakeholder Defined 11

Stakeholder Management Is Universal 16

Summary 16

Chapter Two: Categorizing Stakeholders 19

Benefits of Categorizing 20

Dimensions of Categorization 22

Stakeholder Engagement Assessment Matrix 25

Stakeholder Management Plan 27

Summary 28

Chapter Three: Prioritizing Stakeholders 31

Power and Interest 32

Power and Influence 35

Power and Knowledge 36

Custom Matrices 38

Stakeholder Register 38

Summary 48

Section Two: Stakeholder Groups 51

Chapter Four: Project Team Members 53

Who They Are 53

Tips for Managing Project

Team Stakeholders 55

The Extended Project Management Team 63

Watch-Outs 65

Summary 67

Chapter Five: Executive Stakeholders 69

Who They Are 69

Tips for Managing Executive Stakeholders 73

Watch-Outs 84

Summary 86

Chapter Six: Other Stakeholders 87

External Stakeholders 87

Stakeholders Subject to the Change 90

Phantom Stakeholders 97

Summary 101

Section Three: Stakeholder Communication and Conflict 103

Chapter Seven: Stakeholder Communication 105

Stakeholder Communication Plan 106

Stakeholder Communication Channels 106

Holistic Approach to Communication 115

Summary 115

Chapter Eight: Managing Stakeholders in a Virtual World 117

The Continuum of Robustness 118

Risks of Virtual Teams 123

Opportunities When Working Virtually 128

Summary 131

Chapter Nine: Managing Difficult Stakeholders 133

Projects Create Tough Issues 134

Categorizing Difficult Stakeholders 134

Proceeding without the Executive Sponsor 140

Positive Attitude 140

Summary 143

Section Four: General Stakeholder Management Skills 145

Chapter Ten: Leadership 147

A Sixth Sense for Project Management® 148

Project Managers Are Leaders 149

Situational Leadership Model 155

Summary 180

Chapter Eleven: Buy-In 181

The Circle of Support Process 183

Include Stakeholders 183

Observe Stakeholders 189

Respond to Stakeholders 190

Summary 200

Chapter Twelve: Negotiation 203

Negotiation Is a Two-Way Street 204

Ten Tips for Negotiations in Projects 205

Summary 223

References 225

About the Author 227

Index 229