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Managing Technological Innovation: Competitive Advantage from Change, 3rd Edition

Managing Technological Innovation: Competitive Advantage from Change, 3rd Edition

Frederick Betz

ISBN: 978-0-470-95171-2

Apr 2011

384 pages

$160.00

Description

Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer organized format that aligns more closely with how the topics are presented and discussed in the classroom. Also included is a wider discussion of how science and technology interact with the global economy.

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Preface.

I Technology Competitiveness—Business Base of Innovation.

1 Technological Innovation.

2 Innovation and Economy.

3 Innovation and National Systems.

4 Innovation Research.

5 Innovation and Corporate R&D.

6 Innovation and Markets.

7 Innovation and Product Development.

8 Innovation and Strategy. 

II Technology Strategy—Technical Base of Innovation.

9 Integrating Technology and Business Strategy.

10 Inventing Technology.

11 Technology Systems.

12 Product Systems.

13 Service Systems.

14 Biotechnology Systems.

15 Ethics and Technology.

III Innovation Handbook.

16 Innovation Practice.

Bibliography.

Index.