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MarketPsych: How to Manage Fear and Build Your Investor Identity

MarketPsych: How to Manage Fear and Build Your Investor Identity

Richard L. Peterson, Frank F. Murtha

ISBN: 978-0-470-54358-0 September 2010 240 Pages


In Stock



An investor's guide to understanding the most elusive (yet most important) aspect of successful investing - yourself.

Why is it that the investing performance of so many smart people reliably and predictably falls short? The answer is not that they know too little about the markets. In fact, they know too little about themselves.

Combining the latest findings from the academic fields of behavioral finance and experimental psychology with the down-and-dirty real-world wisdom of successful investors, Drs. Richard Peterson and Frank Murtha guide both new and experienced investors through the psychological learning process necessary to achieve their financial goals.

In an easy and entertaining style that masks the book’s scientific rigor, the authors make complex scientific insights readily understandable and actionable, shattering a number of investing myths along the way. You will gain understanding of your true investing motivations, learn to avoid the unseen forces that subvert your performance, and build your investor identity - the foundation for long-lasting investing success.

Replete with humorous games, insightful self-assessments, entertaining exercises, and concrete planning tools, this book goes beyond mere education. MarketPsych: How to Manage Fear and Build Your Investor Identity functions as a psychological outfitter for your unique investing journey, providing the tools, training and equipment to help you navigate the right paths, stay on them, and see your journey through to success.



Chapter 1: What Is Your Investor Identity?

Chapter 2: Investor Identity Fundamentals.

Chapter 3: Is Character Destiny?

Chapter 4: Managing Investing Emotions.

Chapter 5: What Do You Really Value?

Chapter 6: Identifying (and Avoiding) Investor Traps.

Chapter 7: Managing Investment Stress.

Chapter 8: Being Your Best.

Appendix A: Summary of Meditation Techniques.

Appendix B: Gratitude List.

About the Authors.


""The market is flooded with books on investor psychology, but most only outline the various ways we screw up with our investments. This is the first book that identifies the root causes and gives a variety of practical, imaginative ways to heal thyself."" (Kiplinger's Personal Finance, December 2010)