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Marketing Case in the Asia-Pacific Region, ebook

Marketing Case in the Asia-Pacific Region, ebook

Henry Ho, Helen Madden-Hallett

ISBN: 978-0-730-30025-0

Feb 2011

192 pages

Select type: E-Book

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Description

Marketing Cases in the Asia-Pacific region is a collection of 14 detailed case studies covering a range of marketing topics. It is published as an e-book, and is available standalone or as a package option with any Wiley Marketing textbook.

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Case study 1 - ‘Avis car rental in Singapore: have they really tried harder?'
Author: Henry Wai Leong Ho
Case study 2 - ‘Internal re-branding of Norwich Union Australia to AVIVA Australia'
Author: Rob Gill
Case study 3 - ‘Marketing of unique events to create destination brands'
Author: Shameem Ali
Case study 4 - ‘Chocolate consumers feel guilty for the wrong reasons'
Authors: Steven J. Greenland and Christopher Galloway
Case study 5 - ‘REAL MARKETING FOR REAL ESTATE'
Author: Helen Madden-Hallett
Case study 6 - ‘Church service: service marketing'
Author: Riza Mulyanegara
Case study 7 - ‘E-Learning at Swinburne University of Technology: a student- and customer-focused organisation'
Authors: Vanaja Karagiannidis, Henry Wai Leong Ho
Case study 8 - ‘Butcher doesn't cut it! Try the fresh food specialist'
Author: Helen Madden-Hallett
Case study 9 - ‘Land and property information: is it really that hard to keep customers happy?'
Authors: Henry Wai Leong Ho, Kwamena Kwansah-Aidoo
Case study 10 - ‘Place marketing: branch designers go ‘out on a limb'
Author: Steven J. Greenland
Case study 11 - ‘The benefits of cycling: a marketing opportunity for Powerbike in Thailand'
Authors: Henry Wai Leong Ho, Helen Madden-Hallett
Case study 12 - ‘On cloud nine with new distribution technologies'
Author: Vanaja Karagiannidis
Case study 13 - ‘The declining popularity of Werribee Park'
Author: Shameem Ali
Case study 14 - ‘Mortgage rates and banana smoothies: the case of Westpac'
Author: Chee Jin Yap